I think the biggest piece oftentimes is people don’t define goals, and have all of the steps in between…You have to define each rung, and you have to take usually one rung at a time, maybe you can skip some, but usually you need to get to the very small, manageable goals and create the whole ladder. And so many people just create the top rung and feel like they’re failing, because they actually haven’t built the whole ladder to get there.

-Episode 71 on the A.I.R podcast